Supermarket without plastic

Fainthearted plan to replace all plastic packaging of own branded products within 5 years.
theguardian.com - Iceland vows to eliminate plastic on all own branded products
Why do they need five years? Maybe because managers are replaced every five years.
Is there any other bigger retailer who wants to be the first completely supermarket without plastic?

See also:
10kmlauf.blogspot.com - Unverpackt Laden im Visir
10kmlauf.blogspot.com - Plastikfrei einkaufen