Alibaba digitizes the offline retail
world. Customers can play an AR game akin to Pokémon Go to earn coupons.
Fitness industry, sport equipment manufacturers and running app developers are blind to jump onto this trend. AR and is the bridge from Entertainment to retail world - from doing sports to purchase actions. It must not be collecting monsters but bonbons, chasing coupons will also work.
See also:
10kmlauf.blogspot.com - Pokemon Go
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